Hankkeen julkaisut (Publications)
Brändikirja
Sandbacka J. (2010) Brändätään pikkaisen: Pk-yrityksen brändikirja. Faculty of economics and business administration, University of Oulu Working Papers, No. 30.
Artikkelit lehdissä ja konferensseissa
(Forthcoming) Juntunen, M., Juntunen, J. & Juga, J. (2011) Corporate brand equity and loyalty in B2B markets. A study among logistics service purchasers. Journal of Brand Management Vol 11, No xx, xx-xx.
Hurmelinna-Laukkanen, P., Juntunen, M., Saraniemi, S. & Elving, W. (2010) Visual Identity and IPRs in Corporate Brand Management. Proceedings of the Conference on Corporate Communication 2010 (CCI), June 4 - 7, 2010, Wroxton, England: 122 - 131.
Juntunen, M., Saraniemi, S., Halttu, M.
&Tähtinen, J. (2010) Corporate brand building in different stages of small business growth. Journal of Brand Management, Vol 18, No 2, 115-133.
Mäläskä, M., Saraniemi, S. & Tähtinen, J. (2010) Co-creation of branding by network actors. Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward, 15-17 September, 2010, Nokia, Finland.
Saraniemi, S., Juntunen, M., Niemelä, T. & Tähtinen, J. (2010) Internal Elements Influencing the Corporate Brand Equity of Small Firms. 6th Thought Leaders of Brand Management Conference, 18.-20 April, 2010, Lugano, Switzerland.
Alahuhta, J., Juntunen, M., Saraniemi, S. & Tähtinen, J. (2009) Transferring brand equity hierarchically by rebranding. Presented in the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, 1-3 September, 2009, Cambridge, UK. (Abstract)
Saraniemi, S. & Tähtinen, J. (2009): Brand equity and brand value. Conceptual confusion and how to resolve it? Presented in 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
(Abstract)
Hurmelinna-Laukkanen, P., Juntunen M., Saraniemi, S. & Alahuhta J. (2009) IPRs in corporate branding. Examining corporate visual identity system from a legal perspective. Proceedings of the Academy of Marketing Annual Conference 2009, 6-7 July, 2009, Leeds, UK.
Hurmelinna-Laukkanen, P., Juntunen, M., Saraniemi, S. & Alahuhta, J. (2009) Analyzing intellectual property rights as endogenous factor in corporate brand management - a brand hierarchy perspective. Proceedings of the 8th International Conference on Research in Advertising (ICORIA) 2009, 25 - 27 June, 2009, Klagenfurt am Woerthersee, Austria.
Hurmelinna-Laukkanen, P., Juntunen, M., Saraniemi, S. & Alahuhta, J. (2009) The strategic use of intellectual property rights in corporate branding - Visual identity perspective. Proceedings of the Academy of Marketing Annual Conference, 6 - 7 July, 2009, Leeds, UK.
Juntunen, M., Saraniemi, S. & Jussila, R. (2009) Corporate re-branding as a process in a professional health care organization. Proceedings of the 5th Thought Leaders International Conference on Brand Management, 6-7 April 2009, Athens, Greece.
Ahonen M. (2008) Clarifying the stage of corporate branding research (1996-2007): a literature review and a classification. The Australian & New Zealand Marketing Academy Conference 2008. December 1-3, 2008. Sydney, Australia.
Ahonen M. (2008) Corporate Re-Branding Process: A Preliminary Theoretical Framework. Proceedings of Conference on Corporate Communication 2008. June 6 – 9, 2008. Wroxton, England; 31-38.
Saraniemi S.& Ahonen M. (2008) Destination branding from corporate branding perspective. Proceedings of Conference on Corporate Communication 2008. June 6 – 9, 2008. Wroxton, England; 435-448.
Ahonen M. (2008) Branding - does it even exist among SMEs? Proceedings of the 16th Nordic Conference on Small Business Research, May 21st -23rd 2008, Tallinn, Estonia.
Pro gradut
Alahuhta, J. (2009) Transferring brand equity hierarchically through rebranding. Case Capricode Oy.
Halttu, M. (2009) Corporate brand building in different small business growth stages.
Jussila, R. (2008) Yritysbrändin uudistaminen terveydenhuoltotoimialalla. Tapauksena yksityinen asiantuntijapalveluita tuottava yritys.
Niemelä, T. (2009) The components of corporate brand equity in SMEs. Case EHP-Tekniikka Ltd.
Mattila, H. (2010) Liikelaitoksen uudelleenbrändäys.
Mäläskä, M. (2010) Network approach to corporate branding in SMEs.
Sandbacka, J. (2009) Asiantuntijapalveluja tuottavan mikroyrityksen brändäys. Tapaus Tietoneuvos Oy.
Uusipaikka, S. (2010) Yhteinen arvontuotanto tutkimusverkossa. Yritysnäkökulma.
