Pauliina Ulkuniemi

Her main field of research is business marketing, especially the network and relationships perspective. Within this, her research has focused on different empirical contexts such as industrial marketing, service business and digital business. Within services business, her research has dealt with topics such as sustainable innovations, corporate social responsibility, service modularity, customer value and branding. Her most current research focuses on market studies in marketing (especially in the context of public procurement) and digitization as driver of future value creator in service business.