Teck Ming (Terence) Tan

Dr. Teck Ming Tan, Docent (teckming.tan@oulu.fi) holds D.Sc. (Marketing) from the University of Oulu, Oulu Business School (AACSB), Finland. He is an Associate Professor at the Oulu Business School. He is appointed as an Adjunct Professor (Docent; dated 24.8.2021 Teck Ming Tanille) in the marketing field at the University of Helsinki. He also holds a position on the editorial board for both the Journal of Business Research, focusing on the Big Data and Business Analytics track, and the International Journal of Bank Marketing.

His research interests include blockchain, branding, sharing economy, sustainability, and social movement. He is an external advisor at the Helsinki Blockchain Center. He is also the Oulu city representative of the International Token Standardization Association (ITSA) based in Berlin, Germany. He has been invited as a speaker/panelist at various international seminars, podcasts, and interviews related to the blockchain marketing, including from the BI Norwegian Business School (Norway), Kaleva newspaper (Finland), Mid Sweden University (Sweden), ANSA magazine (Italy), Cologne International Business School (Germany), INTI International University (Malaysia), University of Naples Frederico II (Italy), University of South Florida (USA), and Technical University of Munich (Germany).

His blockchain marketing research has been published in Financial times-ranked journals, including the Journal of the Academy of Marketing Science and the Journal of Business Ethics. He also published in the Journal of Business Research, European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Retailing and Consumer Services, Technological Forecasting & Social Change, Electronic Commerce Research, NA–Advances in Consumer Research, and others.

Dr. Tan is a visiting scholar at the Weatherhead Center for International Affairs, Harvard University from August to December 2023, to explore how blockchain technology in social movements changes corporations’ ethical strategies and the global image of the company (DeTrust Project). He also initiates a blockchain marketing course entitled “Marketing Research in the Sharing Economy: Platform Businesses, Blockchain, and the Metaverse” at the Finnish Doctoral Program in Business Studies (KATAJA) that held from 4th to 6th April 2023 at the Oulu Business School, Finland. Further, he has initiated a MOOC course entitled "A Basic Understanding of Blockchain in Business" with 2 credits/ECTS.

In 2026, from Jan to June, he will be visiting Cambridge Judge Business School to develop a novel theoretical framework and measurement tools for decentralized trust within the context of strategic corporate biodiversity. This work introduces a unique methodological approach, incorporating an incentivized token and a virtual lab to investigate decentralized trust dynamics among multiple stakeholders in a digital network.