ResilienceTalks seminar: PLATINEA - Platform for Innovation of Existing Antibiotics with Professor Enrico Baraldi

How to preserve the value of existing antibiotics through various forms of innovation?

ResilienceTalks seminar PLATINEA: Platform for Innovation of Existing Antibiotics will be organized on the 30th of August 2024 at the University of Oulu (Foodoo Garden Timjami) and Zoom in connection with the IMP2024 conference.

The keynote speaker will be Professor Enrico Baraldi, Chair of Marketing at the University of Uppsala.
The event is hybrid.

Please register here.

Abstract

The talk presents the origins, development and current structure and processes of PLATINEA, a Swedish multi-sectorial collaboration platform aiming to preserve the value of existing antibiotics through various forms of innovation. The platform was created to address two main challenges: recurrent antibiotic shortages and suboptimal use of antibiotics in Sweden. We focus on PLATINEA´s core activities to improve access to antibiotics (e.g., reducing the risk of shortages along supply chains) and to improve their use in healthcare (e.g., optimization studies towards personalized dosage). After these empirical observations we will also draw relevant theoretical considerations on how to study this type of phenomenon.

About the keynote speaker

Enrico Baraldi is Chaired Professor of Marketing at Uppsala University. His research covers industrial networks, innovation management, business strategies, science & technology studies (STS), academic entrepreneurship and industrial and research policy. He is also involved in developing and promoting solutions to address the challenge of antibiotic resistance. He leads the collaboration platform PLATINEA for innovation of existing antibiotics, with a focus on antibiotics shortages, and has worked in the DRIVE-AB project about new economic models to stimulate antibiotics R&D. His research is published in, among others, Academy of Management Perspectives, California Management Review, European Management Journal, Technovation, Industrial Marketing Management, Journal of Business Research, Science& Public Policy, and The Lancet.