Elina Hyrkäs

Elina Hyrkäs works as a Postdoctoral researcher and teacher at the University of Oulu – Oulu Business School, Martti Ahtisaari Instituutti. She has worked as a Research Director at the Oulu Southern Institute, University of Oulu, Finland. She has done scientific research work for over 20 years, both on the national and international levels. Previously, among other things, she has directed a wide cooperation project; the focus of the project was to develop wellness as a field of research in the region of Oulu South. She has also been worked work package leader in the InDemand project (Horizon 2020, three countries in the consortium). InDemand was co-creation project with the eHealth companies and hospitals. She has also worked other Horizon 2020 projects for example MIDAS, concerning a meaningful data integration in the preventive healthcare related decision making. She works also as Data Steward and Data Protection Steward at the University of Oulu Business School since 2019. Her research interests include knowledge management in general and especially AI nowadays, data privacy issues, innovation management, open innovation and co-creation.