Hanna Komulainen

PhD
Docent, Associate Professor (tenure track)
Marketing

Department of Marketing, Management and International Business
Oulu Business School

The key areas of my research relate to B2B relationships and networks, service marketing, customer value and various sustainability issues, especially in relation to circular economy, sustainable innovation and resilience in business networks. In addition, I’m interested in various themes around marketing, such as digitalization of business, value co-creation and customer experience.

Research interests

  • B2B marketing
  • Value creation
  • Resilience in business networks
  • Sustainability
  • Circular economy
  • Digitalization

Researcher information

Researcher profiles

Contact information

E-mail

hanna.komulainen@oulu.fi

Phone number

+358442970599

Postal address

Oulu Business School, Department of Marketing, P. O. Box 4600, 90014 UNIVERSITY OF OULU

Keywords

Economics, business, management business relations commercializing of research results consumer behavior entrepreneurship marketing regional resilience

Projects

Frontiers of Arctic and Global Resilience