Lauri Haapanen

D.Sc. (Econ. & Bus.Adm.)
Docent, Associate Professor
International Business

Department of Marketing, Management and International Business
Oulu Business School

Lauri Haapanen

I am currently working as an Associate Professor at the Oulu Business School, doing research and giving lectures within the field of international business. Also, I am holding a docentship at the Lappeenranta University of Technology (LUT). My mandate comes from managing internationally expanding firms more than 15 years, and after joining the Oulu Business School, I have continued consulting and helping firms to grow and expand to international markets. With this background, and not so surprisingly, my research is focusing on the firms' top management teams, international R&D, and sales/marketing.

Research interests

  • Top management teams. Top management team strategic consensus.
  • Interaction and trade-off between sales, marketing and R&D functions. How firm management may influence on this trade-off and how this interdependence may impact on cross-border mergers and acquisitions.
  • International marketing. Especially digital marketing, social media, and e-commerce.
  • SME internationalization.
  • Firm level management of climate change, sustainability, and circular economy.

Researcher information

Researcher profiles

Contact information

E-mail

lauri.haapanen@oulu.fi

Phone number

+358 40 508 5448

Keywords

international business entrepreneurship marketing organisations research and product development activities supply chains