Mohsin Abdur Rehman

MBA
Doctoral Researcher
Marketing

Department of Marketing, Management and International Business
Oulu Business School

Mohsin Abdur Rehman, MBA is a doctoral researcher at the Department of Marketing, Management and International Business, Oulu Business School. His research interests include customer experience, customer journey, and experiencescape, among others. He has published in the International Journal of Bank Marketing, Journal of Financial Services Marketing, Services Marketing Quarterly, Journal of Marketing for Higher Education, Quality Assurance in Education, and Journal of Information Science, among others.

Research interests

  • customer experience
  • customer journey
  • experiencescape

Researcher information

Researcher profiles

Mohsin

Contact information

E-mail

mohsin.abdurrehman@oulu.fi

Visiting address

Room: TA221

Postal address

Oulu Business School, P.O. Box 4600, 90014 University of Oulu

Keywords

consumer behavior marketing