Digital platform operators' business model innovation: Data as a resource perspective
Thesis event information
Date and time of the thesis defence
Place of the thesis defence
Linnanmaa, lecture hall L5
Topic of the dissertation
Digital platform operators' business model innovation: Data as a resource perspective
Doctoral candidate
M.Sc. (Econ. & Bus. Adm.) Laura Ristolainen
Faculty and unit
University of Oulu Graduate School, Oulu Business School, Martti Ahtisaari Institute
Subject of study
Marketing
Opponent
Associate Professor Kaisa Koskela-Huotari, Stockholm School of Economics
Custos
Professor Petri Ahokangas, Martti Ahtisaari Institute
Digital platform operators' business model innovation: Data as a resource perspective
The technological advances and increased availability of real-time data collected by companies and individuals themselves enables companies to innovate new business models. Concerning digital transformation, healthcare has, however, been slow to change. Today, the data is in silos, which hinders individuals and other ecosystem actors in fully gaining the value of personal data.
This qualitative research contributes to the academic discussion by increasing understanding of digital platform operators’ business model innovation from the perspective of personal data as a resource. The purpose of this research is to explore and understand digital platform operators’ business model innovation in the context of the health service ecosystem.
Furthermore, in this study, digital platform operators’ business model innovation is explored through a human-centered approach to personal data management, which refers to providing individuals with the means to control, access, and share their personal data.
The results of the study are: 1) it proposes a conceptual framework for digital platform operator business model innovation in a health service ecosystem from the perspective of personal data as a resource; 2) it adds to the service marketing discussion of service platforms, value co-creation, and service ecosystems by applying the theoretical concepts to gaining more understanding of the research problem in a qualitative study; and 3) it provides insights into how practitioners can approach digital platform operator business model innovation and consider the future emerging roles and opportunities in a health service ecosystem from the perspective of personal data.
This qualitative research contributes to the academic discussion by increasing understanding of digital platform operators’ business model innovation from the perspective of personal data as a resource. The purpose of this research is to explore and understand digital platform operators’ business model innovation in the context of the health service ecosystem.
Furthermore, in this study, digital platform operators’ business model innovation is explored through a human-centered approach to personal data management, which refers to providing individuals with the means to control, access, and share their personal data.
The results of the study are: 1) it proposes a conceptual framework for digital platform operator business model innovation in a health service ecosystem from the perspective of personal data as a resource; 2) it adds to the service marketing discussion of service platforms, value co-creation, and service ecosystems by applying the theoretical concepts to gaining more understanding of the research problem in a qualitative study; and 3) it provides insights into how practitioners can approach digital platform operator business model innovation and consider the future emerging roles and opportunities in a health service ecosystem from the perspective of personal data.
Last updated: 3.4.2024