Saila Saraniemi
PhD
Professor
Brand marketing
Department of Marketing, Management and International Business
Oulu Business School
![](https://media-cdn.oulu.fi/styles/main_image/s3/images/Saila%20Saraniemi_12_22%20%283%29.jpeg?itok=zuNUYO8g)
As professor of brand marketing, my research focuses on brand relationships and networks as well as brand experiences. I study also value creation in service businesses and particularly in digital services. I am specialized in B2B, financial, health and tourism contexts. I have extensive project management experience. At the moment, I am a work package leader in GREEF - Green Factory, Towards Carbon Neutral Production co-innovation project funded by Business Finland. I have done research visits to Copenhagen Business School and Lancaster University Management School.
Research interests
- branding, b2b marketing, customer value, digitalisation, sustainability
Researcher information
Contact information
Phone number
Visiting address
Erkki Koiso-Kanttilan katu
90570 OULU
Postal address
P.O. Box 4600
90014 University of Oulu