Marko Moilanen
MSc
Doctoral Researcher
Disc Golf, Sports Technology, Sports Applications, User Experience, Human-Centered Design, Digital Transformation, Sports Innovation, Sports Analytics, Artificial Intelligence, Smart Sports Devices
Empirical Software Engineering in Software, Systems and Services
Faculty of Information Technology and Electrical Engineering
My research focuses on SportsHCI (Sports Human-Computer Interaction), Human-Centered Design, and Digital Transformation in sports. Using disc golf as a case study, I investigate how digital technologies, applications, and data can improve learning, participation, performance, and user experience.
My doctoral research aims to develop a SportsHCI framework and design principles that support the creation of meaningful and user-centered sports technologies. In parallel, I study how digital transformation reshapes relationships, values, and stakeholder roles across sports ecosystems.
To support this work, I founded Disc Golf Lab at the University of Oulu, where sports technologies are studied, tested, and developed in collaboration with athletes, organizations, students, and industry partners.
Research interests
- Human-Computer Interaction (HCI)
- SportsHCI
- Human-Centered Design (HCD)
- Meaning-Centered Design
- User-Centered Design (UCD)
- Digital Transformation
- Disc Golf
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