How multiple strategic orientations affect the brand performance of B2B SMEs
Thesis event information
Date and time of the thesis defence
Topic of the dissertation
How multiple strategic orientations affect the brand performance of B2B SMEs
Doctoral candidate
Muhammad Anees-ur-Rehman
Faculty and unit
University of Oulu Graduate School, Oulu Business School
Opponent
Tommi Laukkanen,
Custos
Saila Saraniemi
Last updated: 1.3.2023