Humanizing brands: The investigation of brand favorability, brand betrayal, temporal focus, and temporal distance
Thesis event information
Date and time of the thesis defence
Topic of the dissertation
Humanizing brands: The investigation of brand favorability, brand betrayal, temporal focus, and temporal distance
Doctoral candidate
Teck Ming Tan
Faculty and unit
University of Oulu Graduate School, Oulu Business School
Opponent
Heikki Karjaluoto,
Custos
Jari Salo
Last updated: 1.3.2023