New Research on Sustainable Business Models by MAI

A study by Irina Atkova, along with Tamara Galkina, Man (Flora) Yang, Tiina Leposky, and Petri Ahokangas, investigates the transformation of traditional Finnish industries, such as mining, paper production, and shipbuilding, towards sustainable business models (SBMs). It highlights the necessity for a comprehensive overhaul in how value is created, delivered, and captured. The study provides an integrative model that serves as a detailed roadmap for businesses aiming to adopt sustainable practices. The findings not only advance academic understanding of sustainability transitions but also offer actionable insights for companies committed to environmental stewardship.

Practically, connecting changes to value processes, this study shows managers the various actions required in different value activities to ensure sustainability is embedded within a company's systems without forfeiting profitability. Balancing a company's economic needs with its sustainability goals provides a practical approach to achieving sustainability.

The study has been published in the Long Range Planning and is now available through open access. We invite you to read the full article Opening the black box of transition towards a sustainable business model.