Professor Petri Ahokangas Explores Future Business Models for 6G at Vertical Industry Day 2.0

As part of the event, Professor Petri Ahokangas, Director of MAI and a leading expert in future digital business, delivered a talk on the transformative potential of 6G. His presentation highlighted how emerging business models will evolve alongside next-generation technologies, shaping the future of digital ecosystems.

In his presentation, Professor Ahokangas identified key change drivers for 6G business models, including sustainability, value creation, and control points. He also explored various business models for incumbents, newcomers, and disruptors, emphasizing the creation of new ecosystem structures. Additionally, he outlined key scenarios and wild cards that could influence the development of 6G, such as regulation, artificial intelligence, and human-centricity.

For those interested, a book titled The Changing World of Mobile Communications: 5G, 6G, and the Future of Digital Services, released in 2024, offers deeper insights into the evolving mobile communications landscape. This open-access book, edited by Petri Ahokangas (MAI, University of Oulu) and Annabeth Aagaard (Aarhus University), explores the transition from 5G to 6G technologies and their impact on digital services, businesses, and society.