Brand colours

A set of predefined colours have been created with fixed colour values for different colour spaces available. Pure black is used for a few details and to typeset longer phrases of text. Tints of black down from 80% can be used elsewhere.

In specialty printed applications, a foiling effect can be used.

Blue is one of the brand colors of the University of Oulu.

Blue

PMS: 7687
CMYK: 100, 90, 10, 0
RGB: 35, 64, 143
HTML: 23408f

Cyan is one of the brand colors of the University of Oulu.

Cyan

PMS: 306
CMYK: 70, 15, 0, 0
RGB: 0, 174, 239
HTML: 00aeef

Purple is one of the brand colors of the University of Oulu.

Purple

PMS: 267
CMYK: 75, 100, 0, 0
RGB: 102, 45, 145
HTML: 662d91

Magenta is one of the brand colors of University of Oulu.

Magenta

PMS: Rhodamine Red
CMYK: 0, 100, 0, 0
RGB: 235, 0, 140
HTML: eb008c

Orange is one of the brand colors of the University of Oulu.

Orange

PMS: 151
CMYK: 0, 55, 100, 0
RGB: 255, 137, 0
HTML: ff8900

Teal is one of the brand colors of the University of Oulu.

Teal

PMS: 3258
CMYK: 65, 0, 40, 0
RGB: 75, 188, 169
HTML: 4bbca9

Brown is one of the brand colors of the University of Oulu.

Brown

PMS: 4655
CMYK: 25, 40, 65, 0
RGB: 196, 154, 108
HTML: c49a6c

Green is one of the brand colors of the University of Oulu.

Green

PMS: 361
CMYK: 75, 0, 100, 0
RGB: 57, 181, 74
HTML: 39b54a

Yellow is one of the brand colors of the University of Oulu.

Yellow

PMS: 803
CMYK: 5, 0, 95, 0
RGB: 255, 242, 0
HTML: fff200

Pink is one of the brand colors of the University of Oulu.

Pink

PMS: 708
CMYK: 0, 55, 15, 0
RGB: 255, 148, 167
HTML: ff94a7

Red is one of the brand colors of the University of Oulu.

Red

PMS: 192
CMYK: 0, 100, 100, 0
RGB: 255, 0, 0
HTML: ff0000

White is one of the brand colors of the University of Oulu.

White

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HTML: fffff

Black is one of the brand colors of the University of Oulu.

Black

PMS: Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HTML: 000000

Tints of black

Tints of black

Cool Gray 4 is one of the brand colors of the University of Oulu.

Cool Gray 4

PMS: Cool Gray 4
CMYK: 25, 20, 20, 0
RGB: 188, 189, 192
HTML: bcbdc0

Cool Gray 10 is one of the brand colors of the University of Oulu.

Cool Gray 10

PMS: Cool Gray 10
CMYK: 60, 50, 50, 15
RGB: 103, 104, 106
HTML: 67686a

Special effects - foiling

A foil can be used in exquisite printed applications (diplomas, book covers etc.). This creates a distinct, metallic surface for a pre-defined area.

The gold foil however, is reserved solely for the use of Oulu Business School. If foiling isn’t possible use the color gold ochre.

A gold foil can be used in exquisite printed applications.

Gold foil

If gold foiling isn't possible, use the color ochre.

Ochre

PMS: 117
CMYK: 20, 35, 95, 0
RGB: 209, 164, 52
HTML: # d0a334

A silver foil can be used in exquisite printed applications.

Silver foil

Accessible color combinations

These brand color combinations are designed to be accessible and ensure that everyone can interact with our content effortlessly.

Blue: yellow, pink, gray, white
Light blue: black
Purple: yellow, gray, white
Green: black
Magenta: white, black
Yellow: blue, purple, gray, black
Dark gray: yellow, white
Orange: black
Teal: black
Green: white, black
Brown: black
Red: black
Pink: blue, black
Gray: blue, purple, black
White: blue, purple, magenta, gray, green, black
Black:
light blue, green, magenta, yellow, orange, green, brown, red, pink, gray, white