The design principles

As the university’s faculties are diverse, so is the identity. Plenty of colors are used with bold backgrounds and graphics.

The university isn’t afraid of showing a bit of northern quirkyness. The communication doesn’t need to be excessively official, or even should be, as this is just what about every other university is doing.

Still, the University can show it’s more discreet approach when needed. Subtle elegance is achieved by a restricted color palette of black and white, blue and silver.

There are many ways the university appears, acts and speaks. The brand identity aims to communicate this diversity in it’s manifestations. Not everything needs to look identical.

The logo is a living element of the identity. Its “tower" and "rays" elements embellishes plenty of applications and appears in unexpected places.