Brand guidelines

These guidelines serve as a tool for implementing the University’s brand across a vast range of applications. The guidelines are kept decidedly simple and straightforward. The focus is on the overall look and feel – not tedious rules or design systems. Keep it simple.

Core of our brand

Depending on how you count, there are approximately 20,000 universities worldwide. The farther from home you go, the more crucial it is to have a well-considered strategy as well as an appealing and distinct brand. An attractive international image also aids in competing for domestic students, staff, partners, and funding.

Our strategy outlines our scientific profile, our goals, and a culture of sustainability and interdisciplinarity that will light our path forward. Traditionally, universities around the globe communicate more through the general and shared mission of universities than through their specific missions. As a result, the messages tend to sound and appear quite similar. As a small and remote university by global standards, we need a strong, unique message and a distinctive way of conveying it to get noticed.

The brand guidelines aim to define the University of Oulu's unique position within the university world, how we communicate this position, and what our visual identity is.

Brand guidelines

Core of our brand

Postal address

Street address